★ ★ ★ ★  – The Guardian

Despite having spent the majority of our entire media careers failing to monetise almost anything of note, Oobah Butler, director Dan Lucchesi and I decided to engage in a contractual obligation with Channel 4 to make £1,000,000 within three months, an idea which quite simply sounded a lot more fun when we pitched it than the reality of actually having to fulfil it transpired to be. Nevertheless, we did not renege on our promise, filming the entire journey as a one-hour special with Expectation Entertainment, creating an easily replicable blueprint for absolutely anyone to follow if they so wish to make one million pounds.

I was on my usual co-writer, editor and motion designer duties, with a big boy Executive Producer credit this time, which means the mafia can no longer touch me. The nature of the film mean we also had to amateurishly conduct a load of in-film business.

Using unpaid child labour, we founded the fashion house, Ethical Sweatshop. Our first (and at the time of writing, only) ‘drop’ – a sportswashing-themed football shirt bearing the legend ‘Holy Smokes’, a cigarette brand that the kids created (and which Alex Christian and I ever-so-slightly/liberally redesigned) – sold out its run, and wound up being featured in GQ. For reasons that escape me now, I took it upon myself to massively increase my stress levels by making a needlessly convoluted site for the enterprise, instead of just using any old Shopify theme.